Partner Spotlight

12 April 2021

We spoke with Dorota Serwińska and Anna Rudzinska, our Partners in Poland, to hear their Friisberg story.

You have both been Partners in Friisberg for a few years. What was the career path you took to get to where you are today?

We have been partners in Friisberg since 2018 - although we first started working with the organisation in 2016. Together we bring over 20 years of experience in Executive Search gained from our time with Korn/Ferry, Kienbaum, and Spencer Stuart.

What do you enjoy most about being part of Friisberg?

We are lucky to have observed a significant shift within Friisberg during recent years, not in terms of people because we always considered our colleagues from different countries to be the greatest assets of this Partnership, but the fact that we now cover such a range of different markets.

Our company is growing quickly with increased online visibility for clients and candidates.

The investment in Friisberg's AI diagnostic tool (FNA), is great!

It is a genuine pleasure to work with our Friisberg colleagues - to exchange knowledge and share best practice with those in different geographies.

It is also very refreshing that we cooperate so effectively - we do not suffer from a competitive approach which is all too often observed in other global  firms. Our strategy is to be transparent and fair so we are always happy to benefit from each other's experiences.

What advice would you give to someone considering a career in Management Consultancy and or Executive Search?

Although the consulting/executive search industry has changed a lot over recent years, there are always unchangeable factors necessary for success. We operate in a very sensitive marketplace, so to become successful you must have an in-depth knowledge of the market, maturity/gravitas to position yourself as an equal partner while talking to your clients and you must be trustworthy. Besides that, the most important competence in consulting is the ability to convince your client that you can do the job, so one must have the ability to sell projects. Many people who try to succeed in this field forget about selling skills.

What qualities do you look for in a new consultant when joining Friisberg in Poland?

You must be trustworthy, a good communicator (as well as being able to actively listen), a good negotiator, resilient and have great sense of humour.

What has been the biggest change in Management Consultancy and Executive Search over the last 10 years?

The 4.0 revolution has been the most significant impact. The development of social media (e.g. LinkedIn) has made potential candidates available to almost everybody. Also, AI is a more and more significant part of the recruitment processes, but we still believe our human touch is irreplaceable, and we hope it always remains that way.

What do you enjoy doing in your spare time when you are not working hard?

We both have great families and friends. We love our country cottages and enjoy outdoor activities and sport.

Dorota Serwińska, Partner
Anna Rudzinska, Partner


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