Welcome Aureliana

24 November 2021

Aureliana De Sanctis recently joined our team in Milan.

We are delighted to welcome Aureliana to Friisberg & Partners International.

Since 2012 Aureliana has worked as an International Luxury Goods Private Advisor defining brand positioning, products and services, worldwide.

Her impressive international experience in different sectors and products with prestigious companies, creates a know-how which is already in great demand by her clients.

With a Degree and Masters in Economy & Commerce, she began her career in Marketing with Seat Divisione Stet and then  as a Senior Product Manager with L’Oréal Paris.

She worked as a Division Manager in Swatchgroup for Tissot and cK/Calvin Klein Watches, specialising in the Luxury Sector after a period with Gucci Group (Tom Ford) as Country Manager Italy and Switzerland for Gucci, Boucheron, Bedat and YSL Watches and Jewellery.

Aureliana became President and CEO of Fossil, Italy with incredible watch licences in the portfolio of Giorgio Armani, Emporio Armani, DKNY, Burberry, Michael Kors, Adidas, and Walt Disney. As CEO she also managed Sogecos, a company of Bologna Fiere Group that organised Cosmoprof, the most important Beauty Event in the world with platforms in Bologna, Hong Kong, Shanghai, Las Vegas, Canton, Istanbul, Montecarlo, Rio de Janeiro and Mosca) and Cosmofarma, the most important European trade fair show for pharmaceutical products.

She has been a Private Adviser to retailers, distribution channels, franchises , start-ups for international brand positioning and an Associate Partner since 2018.

Zoltan Petho, Chair of Friisberg & Partners International, also extended his welcome, “We were delighted to meet Aureliana at our recent conference in Italy and it is fantastic that she is officially joining our office in Milan. Her immense and impressive experience will be a huge asset to Friisberg globally and we all look forward to working with her over the coming months.".

Aureliana is thrilled to be joining Friisberg and is looking forward to working closely with the firm’s clients and Partners.


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