Natalia Kadia is a distinguished expert in neuromanagement, certified by the NeuroLeadership Institute in New York. She is a seasoned consultant specializing in organizational development, leadership, and human resources management, and she serves as a board member at the Centre for Social Change and Behavioural Economics.
With over a decade of experience, Natalia has successfully applied behavioural change strategies to enhance performance in both business and public organizations. Her work empowers leaders to unlock their leadership potential through evidence-based Neuromanagement methodologies. In her role as a lecturer at the Lviv Business School of UCU (LVBS), mentor, and certified coach from Erickson University International (ICF), Natalia guides leaders to improve their decision-making and build emotional intelligence using cutting-edge educational tools and coaching practices.
Beyond her consulting and teaching commitments, Natalia is a frequent media expert for the national 1+1 television channel, sharing her insights on leadership and organizational behavior.
We are delighted that Natalia is joining Friisberg in our Kyiv office. Her arrival marks an exciting chapter for our team, as her extensive expertise and innovative approach will further strengthen our consulting services and provide invaluable insights to our clients.
Natalia’s experience in driving behavioural change and developing leadership excellence aligns seamlessly with Friisberg’s commitment to empowering organizations and leaders.
Zoltan Petho, Chair of Friisberg said,
“We are thrilled to welcome Natalia Kadia to Friisberg. Her proven track record in neuromanagement and leadership development makes her an outstanding addition to our Kyiv team. Natalia’s deep understanding of organizational dynamics and her innovative methodologies will undoubtedly inspire growth and success for both our clients and our consultants. We look forward to the positive impact she will bring as we continue to support leaders and organizations in achieving their full potential.”
Friisberg is confident that her contributions will elevate our capabilities and reinforce our presence in the region.
We are pleased to announce the appointment of Sabine Pirkner to our Executive Board. In her new role, Sabine will be responsible for leading and shaping our Business Development strategy, furthering our growth and market expansion goals.
Sabine brings a wealth of experience to the role. With a proven track record of driving innovation, strategic partnerships, and sustainable growth, Sabine is poised to strengthen our position in the marketplace.
“We are delighted to have Sabine on our executive team,” said Zoltan Petho, Chair of Friisberg, “Her deep expertise in business development and her visionary leadership will be instrumental in helping us navigate new growth opportunities and achieve our long-term strategic goals.”
Sabine’s appointment comes as Friisberg continues to build on its legacy of success, which has been driven by the guidance and vision of its accomplished Executive Board. Under this leadership Friisberg has achieved sustained growth, solidifying its reputation as a leader in the Management Consultancy & Executive Search industry. Their strategic approach has seen the company expand its global footprint, deliver unparalleled client service, and attract top-tier talent for clients across multiple sectors.
“I am excited to join the talented Executive Board and take on this new role," said Sabine. "I look forward to contributing to Friisberg's continued success and helping to shape its future by building strong partnerships and driving innovative growth strategies.
"In my role, my focus is on bringing together the deep expertise we have in certain countries and, based on that, formulating an overarching strategy that better reflects our years of experience across various industries. Together, it's about defining strategic initiatives and directions that will strengthen and expand our growth and presence.
"The aim is to reassess the strategic directions for individual markets, while also taking into account industry trends and developments. I believe that by combining all our experiences, we can become even stronger together and gradually build up our presence step by step."
As one of the oldest Search firms in Europe, Friisberg's innovative approach and dedication to client success continue to set it apart in a competitive marketplace.
Dorota Serwińska from our office in Warsaw, spoke with Beata Stelmach, Chair of The Supervisory Board, of The Polish Association of the Listed Companies
Not so long ago, corporate governance meant the proper organization of relations with shareholders, paying particular attention to the organization of mutual relations between the leading shareholder and the group of minority shareholders. Another important issue was the presence of independent members of the supervisory board. Moreover, great importance was attached to the quality and transparency of communication with the market. This is still very important, but it is no longer enough. We look at the impact of the company's activities on the environment and how its presence affects all stakeholders with whom the company has relations. In short, we evaluate a long-term sustainability strategy. This is a much more serious responsibility for the organization and management of the company, taking into account environmental, social and corporate governance aspects.
In short, we are talking about ESG standards, and all these areas are jointly assessed by shareholders or rating agencies, which consequently translates directly into the company's value. Therefore, today a code of good practice is not enough.
The world's economies have been growing at a breakneck pace over the years, and we have been content with growth and progress, but we have paid little attention to the environmental damage that this development has brought with it. Air and water pollution, gas emissions contributing to global warming - all this has gone too far not to react decisively and stop the environmental devastation. Therefore, business has been tasked with protecting our planet. Regardless of whether we are dealing with production, services, trade or heavy industry we need to look at the entire chain of events to ensure appropriate standards of operation.
One of the most important regulations that should be mentioned is the CSRD (Corporate Sustainability Reporting Directive) - these are EU regulations regulating the scope of mandatory reporting in the area of sustainable development. The regulations require company management to place ESG issues at the center of business planning and short and long-term strategies.
In addition to taking care of the above-mentioned environmental issues, companies are expected to take even greater care of their relationships with stakeholders. The rights of investors and shareholders have today been supported by tough regulations to not only standardize the method of communication, but also to lead to even greater transparency. Other regulations also appeared along the way, including: guaranteeing transparency of remuneration in public entities, which is aimed primarily at eliminating the pay gap between women and men in similar positions, or ensuring equal representation of various groups at the level of company authorities.
The "Women on Boards" directive aims to increase the representation of those groups that are underrepresented on company boards. In practice, it is expected that more women will be invited to the group of managers. The first moment when entities will be obliged to publicly submit an appropriate report is 2026, so shareholders should take care to ensure the diversity of the bodies appointed for the new term of office today during general meetings.
It is expected that modern enterprises will ensure diversity in the workplace, in particular among management and supervisory bodies, respect minority rights, introduce mechanisms that guarantee an inclusive environment and open to diversity, encourage teamwork, and ensure the education and improvement of competences of their employees.
Of course. The main point is to create a work environment that will respond to new challenges and expectations of employees. The workplace is our second home, but this also means appropriate balance of activity and division of time into work and rest. Therefore, another directive worth mentioning concerns "work-life-balance". It is not only about respecting private time, but also about taking care of the physical and mental health of our employees. It must be admitted that the pandemic and remote work have opened our eyes to a number of new needs. Today, hybrid work is a standard, but there are new risks: loneliness, the unnoticed problem of burnout, depression... it is a big challenge for companies to take care of their employees.
A motivated, well-coordinated team means better well-being at work, but also greater commitment, identification with the company, and in turn, greater responsibility and a proactive attitude.
Let's look at the Polish Stock Exchange. Among the largest WIG-20 companies, half are companies with State Treasury shareholding. Corporate governance has been in great "disarray" over recent years. Meanwhile, listed companies should be a model for all other entities on the market; by definition, they should be the best organized, respecting market laws, treating all shareholders equally, caring for their image, and respecting public market standards. They also include competent management and supervisory boards composed of independent members, but there are also many listed companies where the majority of shares are still in the hands of the founder. As long as corporate governance is respected, stock investors entrust their funds to the company's development. However, it sometimes happens that it is difficult to accept public market standards, the desire for manual control prevails, and independent and competent specialists are reluctant to hire - and this destroys the trust of financial investors.
Research shows that over 80% of professional investors take into account how corporate governance rules and ESG requirements are met. Professional investors, funds and asset management entities directly adopt investment strategies aimed at entities and their instruments guaranteeing a sustainable development strategy. The application of these principles translates directly into the valuation of companies, image, recognition and attractiveness for business partners.
Complying with ESG standards simply pays off. At the same time, by taking care of the environment and the community gathered around the company, we create a culture and values that attract investors, business partners and loyal employees who identify with the workplace. By operating according to transparent rules, companies become attractive to shareholders for many years, which guarantees further development.
When engaging in Executive Search, the main goal for most is to find the right employee for your team. However, throughout the Executive Search process many advantages evolve as a result of the thorough market survey / market analysis that takes place.
Insights are obtained through a deep dive into the market's talent pool as well as interviewing and engaging with key executives and leaders within the industries. This provides the client and the firm with extensive information about salary levels, employment conditions, company reputation, DEI, competitor analysis, and much more. The knowledge, information and insights that are discovered during the process prove to be highly valuable.
One of the primary benefits of conducting a market analysis is obtaining up-to-date information on salary levels and employment conditions within the industry for specific profiles. This data ensures that your compensation packages are competitive, which is crucial for attracting and retaining top talent.
By engaging with market opinion leaders and senior management, we can gauge the reputation of the client company. This feedback is invaluable for assessing the company’s attractiveness as an employer and informs the employer branding strategy. For instance, if a company is perceived negatively, strategic measures can be taken to improve its image.
A thorough market analysis provides insights into the diversity of profiles in the market. This helps in understanding the current state of diversity within the industry and aids in formulating effective DEI strategies. Companies can then position themselves as inclusive and equitable workplaces, enhancing their appeal to a broader range of candidates.
The information gathered during a market analysis can be leveraged for future internal recruitment. Understanding the talent landscape helps in anticipating recruitment needs and hereby understanding how to increase retention rate, improve and promote career development etc.
By analyzing competitors, you can understand what they are doing to retain their best employees. This includes their retention strategies, career development opportunities, and overall job satisfaction levels. Armed with this information, your company can develop superior strategies to attract and retain top talent. This also includes identifying what motivates or dissatisfies employees in similar roles elsewhere can help in crafting more appealing job roles and work environments.
Our conference provided a unique opportunity for colleagues from different counties and disciplines to come together, share perspectives, and collaborate on projects. Through interactive workshops, team-building exercises, and cross-functional brainstorming sessions, we gained a deeper understanding of each other's roles, strengths, and challenges. This collaborative spirit laid the foundation for future partnerships and synergies across the organization.
At the heart of our conference was a celebration of innovation. We discussed our latest projects and initiatives aimed at improving processes, and delivering consistently outstanding results to our clients. The breadth and depth of talent within our organization was on full display, inspiring us all to push the boundaries of what's possible.
Effective communication and alignment around company goals are essential for driving collective action and achieving meaningful results. Throughout the conference, our company's vision, mission, and strategic priorities were reiterated, providing clarity and direction for us all. Interactive sessions allowed us to map our projects and initiatives to overarching business objectives, ensuring that everyone was aligned and working towards a common purpose.
Innovation thrives in environments where creativity is encouraged, failure is viewed as a learning opportunity, and experimentation is celebrated. Our conference served as a catalyst for nurturing such a culture within our organization. Through thought-provoking discussions, and hands-on activities, we were encouraged to embrace a mindset of curiosity, resilience, and adaptability, laying the groundwork for future success.
Our internal conference was a resounding success, fueling excitement, creativity, and collaboration across our organization. As we reflect on the insights gained and connections forged, we are energized by the possibilities that lie ahead.
Armed with new ideas, skills, and perspectives, we are ready to embark on the next phase of our journey, united in our commitment to driving innovation, delivering results, and shaping a brighter future for our company and clients alike.
Volvo Trucks is a world-leading truck manufacturer, committed to drive progress and shape the future landscape of sustainable transports.
Małgorzata: Completely! 12 years is a long time, and today we are totally different. I joined an organization managed in a directive manner, organized in silos, where information was treated as an asset to build an advantage to maneuver within the company. Few people understood why I, a woman, with no technical knowledge of trucks, suddenly became the Managing Director. I had to deal with some problems and the reluctance of others, who did not believe that a woman in a truck business could survive in the long -term, but I managed. Let me remind you that the concept of diversity was not that strongly promoted at that time, and I joined what was a very macho business.
Much time has now passed, and we have made many collective changes to become a great organization today, balancing experience with new generations, more women, as well as activating engagement of individuals to fight jointly for the company goals.
Małgorzata: Building a culture of open communication and trust. It's a long process, but it has paid off in many ways. I didn't know about the technicalities of the trucks, but I knew how to deal with people. Today, we are all proud of the community Volvo Trucks Poland creates, and some of our solutions are inspirational, not only for other Volvo Group entities, but also for our competitors. I have to say proudly that we created and still create many talents.
Katarzyna: One of the assumptions of our strategy is the slogan: #Inspired by Your Needs. It means that we are inspired by the needs of our customers, our employees and our business partners. Our company employs 500 people in 13 distributed branches. This is not the easiest structure to manage, so we need to be close to people, genuinely listen to their needs and address them appropriately. People feel cared for, they feel our concern for them (the “care” factor increased from 60% to 90% in the last 3 years), it's not a slogan, but our everyday life.
Małgorzata: This approach strongly impacts the company's results. Last year we achieved our highest result and we believe we are doing so because we listen to people - I mean all people: our customers, our business partners and of course our employees, who are definitely the biggest assets of our organization, as well as the creators of our common achievements. As a Management Team we travel around our locations, give space to ask questions and listen to ideas, analyze and address what people say, no matter whether it concerns basic or more sophisticated issues. We don't sweep anything under the rug. Maybe sometimes we don't have an answer immediately, but we acknowledge the issue and come back with answers encouraging local colleagues to propose solutions, improve processes, and to make constant small improvements.
Małgorzata: Volvo Group is an organization that appreciates people feedback, but what we do is that we create “Local WHY” with everything we do in Poland. Today Poland is the 4th Volvo Trucks market in Europe and 6th in the world, so we are an important player, and we need to be strong for our customers, who act in an extremely difficult and competitive international environment.
Sales of the trucks as such, is not enough. In Volvo Trucks we want to be the best and the most desired transport solution provider. It means that what we do must have a measurable value for our customers and our approach must be effective and focused on premium services. We also need to have a very professional and transparent dialogue with our customers to build relations for good and bad times.
Katarzyna: Employees feel listened to and cared for. They consciously work for innovative solutions. We believe that our customers can feel that we have a unique culture and that employees are stronger, dedicated, engaged and want to work with us.
Employees are ambassadors, they feel a unique sense of belonging here to our Volvo community, and this attracts customers. This energy transfers from people to people. This is what distinguishes us from the competition.
We are the market leader in many fields and have very high customer satisfaction which is measured systematically either in the area of trucks sales and delivery, or service market and retail services or financing provided by our sister company Volvo Financial Services. We care a lot about how our customers assess us and what can we still improve.
Małgorzata: Absolutely YES!!! People returned to working back in the office within two weeks after the first lockdown during Covid. Many other companies are still struggling to have people back in their offices. Our people are genuinely committed, have lots of new ideas and feel connected to the company and the Volvo Family we create. I believe that is why we have such a phenomenal performance.
Katarzyna: We have decreased the number of voluntary leavers twice to 4%. It is very difficult for our competition to encourage our people to leave Volvo Trucks. People go beyond their area and emphasize their strong bond with the company. Every year we organize the Health Challenge and other programs to take care of both the physical and mental health of our employees - but we never do it without checking what they really need. People organize it themselves, take an active part in it, fuel and motivate each other.
Also regarding additional benefits, we decided to introduce a pre-paid Volvo card system because people need different things. We have 25% of each generation in terms of age, it is a very well-balanced organization, and we need to accept that people have different needs. We do understand it and we care about it.
Małgorzata: As in every corporation we are a results driven company, there is high time pressure and results pressure, so we try to monitor the stress associated with it so that our people feel taken care of. We do what we do for real, we don't provide KPIs - because that's a corporate requirement, but we use them to Keep People Inspired, to Keep People Interested, and to Keep People Innovative. We don't follow fashion, but we do something for people in a real way and it pays off so well.
Our people increase our competitive advantage, optimize our activities and make us busy with so many great ideas and initiatives. And by this our Performance KPIs are also outstanding. We have a great Management Team, where we are also very gender, age and personality balanced: 4 Women + 4 Men, isn’t it great?
Katarzyna: We both have great pleasure and satisfaction in working for such organization, and I am more than sure that most of our employees feel the same way.
The workforce now consists of three generations of employees which is something previously unseen in the corporate world.
Older generations are impacted by increasing pension age, oftentimes delaying retirement, meanwhile the millennials continue to enter the workforce; in fact, they already make up a significant chunk of it. To make things more complex, COVID made its mark on values and expectations of different generations - not to mention the technology-centric environment that is here to stay.
Various studies have noted that leaders of different ages bring different skill sets and know-how to the table. Diversity helps to improve discussions, foster innovation and facilitate creative problem solving. And it's not just skills but also networks and viewpoints that are complementary. As a result, age diverse teams can better reflect the needs of larger consumer segments.
Perceived receptiveness towards innovation, high energy and eagerness to learn mean younger leaders often prevail over the perceived lower energy, often fixed attitudes and questionable technological literacy of their older counterparts.
It seems obvious that knowledge of experienced generations combined with a fresh take of younger ones produces better results. But how to get the mix right?
Different attitudes towards remote work, preferred styles of communication, respect of hierarchy (or absence of it) are the key pitfalls faced by the age diverse teams. It can lead to serious trust, collaboration and miscommunication issues which then result in lower productivity.
Every organization is unique, so are the markets in which the organizations operate. For example, Central and Eastern European companies usually have rather young management boards and need to attract older talent from the West.
The way forward may lie in embracing the culture which celebrates the strengths of different generations. The challenge is to find a formula that employs generational differences for the benefit of the organization. For example, adopting a decision making approach where the preference for very fast and reactive decisions is combined with well thought, double checked, experience based attitude. Also, embedding training and mentorship programs to ensure the knowledge transfer becomes a necessity.
“Decision making is the specific executive task”
Peter Drucker
Timely and effective decision-making on management level is a key factor driving the performance of a business organization.
Deciding about strategic choices, or solving operational challenges, is a complex skill relying on data analysis capacity, sound judgement, logical thinking, ability to trust one's own intuition as a distillation of previous experience and last, but not least, a strength of character enabling one to take risks and responsibility.
The management consulting firm Bain, performing a survey of more than 750 companies, found a clear correlation of 95% between the corporation`s financial results and their effectiveness in terms of decision-making. Another insight of the survey showed business organizations that are especially good at making and executing strategic decisions report returns nearly 6% higher than their competitors.
Research by consulting firm McKinsey, with more than thousand managers from global companies, gave clear indications of increasing levels of frustration from broken decision-making processes, with the slow pace of decision-making and with the inconsistent quality of the results from the decision-making. Less than half of the survey participants reported that decisions are timely, and more than 60% say that at least half the time spent making them is ineffective.
Decision-making is not a eureka moment of revelation. It is a process, and assuming a structured step-by-step approach could help gain control and ensuring its effectiveness and efficiency:
According to Schlesinger it is critical to ensure the pieces are in place for implementation. An effective team decision-making process encompasses:
By following a structured, multi-step process, you can make well informed, effective decisions and achieve the desired outcome. But even the not so perfect decision is often far better than no decision at all.
As Gordon Graham wisely pointed out, “Decision is a sharp knife that cuts clean and straight; indecision, a dull one that hacks and tears and leaves ragged edges behind it.”
In the ongoing pursuit of gender equality, inclusion stands as a cornerstone principle, essential for breaking down barriers, challenging stereotypes, and creating environments where all women are valued and respected.
World-renowned feminist, journalist and activist, Gloria Steinem, reportedly once explained:
"The story of women's struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights."
While progress has been made in advancing women's rights and opportunities, true gender equality remains elusive in many parts of the world. Inclusion is vital to drive meaningful change to a more equitable future.
Inclusion is not merely about representation; it's about creating spaces and systems where all women, regardless of their background, identity, or circumstances, feel valued, heard, and empowered. This means recognizing and addressing the intersecting forms of discrimination and marginalization that women from diverse backgrounds face, whether based on race, ethnicity, socioeconomic status, disability, sexual orientation, or gender identity.
Women encounter various obstacles on their path to equality, including structural barriers such as discriminatory laws and policies, limited access to education and healthcare, and unequal opportunities in the workforce. Inclusive action involves identifying and dismantling these barriers to ensure that all women have equal access to resources, opportunities, and decision-making processes.
Stereotypes based on gender, race, ethnicity, or other factors often limit women's potential and perpetuate harmful biases and discrimination. By challenging these stereotypes and promoting diverse representations of women in media, education, and leadership, we can create a more inclusive narrative that celebrates the richness and complexity of women's experiences and identities.
This entails fostering inclusive attitudes and behaviors at all levels of society, from families and communities to workplaces and policy-making institutions. It involves promoting ally ship among individuals and organizations, amplifying marginalized voices, and actively challenging discrimination and exclusion wherever it occurs.
Inclusion is not just a buzzword; it's a fundamental principle that underpins the pursuit of gender equality. By breaking down barriers, challenging stereotypes, and creating inclusive environments where all women are valued and respected, we can build a more just and equitable society for everyone.
In the fast-paced and ever-evolving world leadership has taken on a new dimension. The challenges and opportunities facing organisations today require leaders to be adaptable, forward-thinking, and empathetic. As we delved into the dynamics of leadership in 2024, it became apparent that successful leaders are those who can navigate complexity, foster innovation, and build resilient and empowered teams.
One of the defining features of leadership in 2024 is the need for adaptability and agility. The business landscape is constantly changing, driven by technological advancements, geopolitical shifts, and societal transformations. Leaders must be adept at sensing and responding to these changes quickly. The ability to pivot strategies, embrace new technologies, and stay ahead of the curve is crucial for organisational success.
In 2024, technology plays an even more central role in business operations. Leaders need to not only understand emerging technologies but also integrate them seamlessly into their organisations. Artificial intelligence, automation, and data analytics are no longer optional; they are essential tools for optimising processes, improving decision-making, and gaining a competitive edge. Successful leaders are those who can harness the power of technology while ensuring ethical considerations and human-centric approaches are prioritised.
The emerging new leadership style places a significant emphasis on empathy and inclusivity. As organizations become more diverse, leaders must be more attuned to the needs and perspectives of a wide range of individuals. Cultivating a culture of inclusivity fosters creativity and innovation, as diverse teams bring varied insights to problem-solving. Additionally, empathetic leaders build strong, cohesive teams, nurturing an environment where individuals feel valued and motivated.
The global shift towards remote and hybrid work models has reshaped the traditional understanding of workplace dynamics. Leaders in 2024 must excel in managing remote teams, ensuring effective communication, collaboration, and employee well-being. The ability to foster a sense of connection and purpose among dispersed teams is paramount for sustaining productivity and organisational cohesion.
Leadership in 2024 goes beyond profit margins and market share. Organizations are increasingly expected to operate with a commitment to sustainability and responsibility. Leaders need to champion corporate social responsibility initiatives, aligning their organizations with values that resonate with both employees and consumers. A commitment to sustainability not only enhances the organization's reputation but also contributes to long-term success in an increasingly ESG conscious marketplace.
Leaders must prioritise continuous learning and development for themselves and their teams. Staying abreast of industry trends, acquiring new skills, and fostering a culture of lifelong learning contribute to organisational agility and resilience. Leaders who encourage and invest in the growth of their teams create a dynamic environment that adapts to change and thrives on innovation.
Leadership in 2024 is a multifaceted challenge that demands a holistic approach. Successful leaders will be those who can navigate complexity, leverage technology, foster empathy and inclusivity, adapt to remote work environments, champion environmental and social responsibility, and prioritise continuous learning.
By embracing these aspects, leaders can steer their organisations through the dynamic landscape of 2024 and beyond, ensuring sustained success in an ever-evolving world.
