Workplace flexibility, better benefits and higher pay are not the only causes of the current so-called 'Great Resignation'. While employee turnover is nothing new, the regularity with which people are moving roles is increasing, because their motivations are changing.
It wasn’t that long ago that jobs were a simple transaction – do the work and get paid. Motivations have been of a ‘carrot & stick’ nature for many generations. However, it has been reported recently that almost two-thirds of people would prefer to work for a company with effective environmental policies, and many millennials would actually accept a pay cut to do so. Quitting because of a mismatch between personal values and an employer’s was relatively rare but now it is not that unusual.
Employees don’t just want higher salaries, although they will of course demand them, they also want investment in their and society’s future. They want a collaborative endeavour, a shared sense of identity, and common purpose towards a greater good. It’s important to them that they have a genuine, though not necessarily an in-person ‘connection’, with their co-workers and their employer.
A strong ‘green’ ethos within an organisation is a key factor for many candidates when choosing where to work. Recent studies by Deloitte and McKinsey have highlighted the climate as the single biggest issue younger workers care about and this is consistent with the underlying trends we see in the media. Sustainability really is important if your company is to win the best talent out there. The current experience of many employers might not yet reflect this because a large proportion of management are Generation X, of whom only 17% feel the same way. As soon as 2025, Millennials will account for 75% of the global workforce, so understanding their mindset is an immediate issue, demanding attention and action right now.
The ‘greenwash’ of discursive prolix position statements (all abstract aspirations and woolly goal-setting) are easily dismissed and are increasingly being mocked. Consider too that the millennial candidate is, thanks to the convergence of many other factors, now in a relatively strong position to be the interviewer – that is, to determine if your company is worthy of their time.
Essentially, the efficacy of your answers to sustainability questions will boil down to whether your company can be trusted to keep to its promises. Some corporate soul-searching might be tough and corrective measures painful, but hard-earned credibility will serve you well over the longer term; and ‘employer branding’ has never been more important.
To achieve any meaningful change, companies must accurately measure and honestly report their carbon footprint. This isn’t just essential for the planet, it is an opportunity to relaunch and remarket your business, not just to its customers, but to the talent it will need along the way.
Having a published strategy on sustainability is no longer a competitive advantage, it’s a fundamental requirement – a pre-qualifier. The good news is, it’s never too late to get one, but it should be refreshed regularly to keep pace with the science and public sentiment. Get this right, and the best talent will be drawn to you. It assuredly will.
The really hard part is not the strategizing, nor the recruiting of such talent (both are challenging, no question) but it is the leadership of the business that is vitally important to get right. The skillsets and mindsets required of managers, executives, directors – and especially the CEOs – at the top of every company are very different now in this incredibly competitive recruitment market. If a company has the right leadership in place to respect and recognise the values of its people, as well as reward them for their efforts, it will have a fighting chance.
Lorri Lowe
Partner, UK
First published by the Confederation of British Industry on 6 June 2022 here.
His experience is a blend of consulting, technology, and hands-on managerial experience. He has spent 17 years in business & IT consulting, 10 of which were in Deloitte across Central and Eastern Europe. Jan has also 8 years of experience in managing leading distribution, logistics, and manufacturing businesses in Bulgaria.
NEXT Consult is an international business consulting and digital transformation firm, operating primarily in SouthEast Europe. It was established in 2010 by former senior executives from Deloitte, Microsoft, Oracle, and SAP. They are a client-obsessed team of diverse talent with 100 professionals from 6 nationalities, and it represents the world’s leading technology vendors - Salesforce, SAP and UiPath.
2020 and 2021 were golden years for technology companies. The Covid pandemic has accelerated digital adoption and transition to the cloud, it has also driven the development of new products and services. Financial institutions which were relying heavily on customers visiting their branches had to react very quickly and fully digitalized their marketing, sales and customer service processes. Many sectors were pushed to online sales and cashless payments. That is why our company has experienced 40% growth year over year.
Around half of all existing work activities could be automated in the next few decades using Robotic process automation (RPA) technology. Just like people, software robots communicate with systems and applications to speed up processes and reduce the workload on humans.
One HR professional may find this technology invasive, as it could lead to headcount reduction. The truth is the opposite. RPA enables organizations to shift employees' attention from low-value tasks to higher-value ones that deliver better customer experience and ultimately support revenue growth.
For example, customer service representatives once spent a significant amount of time gathering data for different customers’ requests. This limited the time they had to directly engage with customers in consultative conversations. But, now, software robots handle that gathering work, giving employees more time to engage directly with customers about meeting their needs. In addition, the shift to more valuable work makes employees more engaged.
By 2025, more than 50 billion devices will be connected to the internet. Robots, automation, 3D printing, and more will generate around 79.4 zettabytes of data per year. Far-greater network availability, powered by 5G, will drive broad shifts in the business landscape towards digitalization.
At the same time, the enormous digitalization creates challenges for data security. Even before the Covid pandemic, more than 8.5 billion data records were compromised. Despite advances in cybersecurity, criminals continue to redouble their efforts.
I predict we’ll see huge growth in the area of security technology and high demand for security experts.
For a decade now, the IT sector has not only been one of the fastest-growing business segments in our region, but also the industry that provides its employees with opportunities for a high standard of living, and steady income growth.
We introduced the home office long before the pandemic so we did not have many challenges to keep working under any new business conditions.
Like in other industries we observed a sharp reduction in staff turnover due to uncertainty. Currently, we experience industry dynamics that makes us innovate people management every day to stay competitive in the industry.
One of the most recruited roles this year in Romania were HR Business Partners. They have been actively sought, regardless the domain or level of seniority.
Just as asking the right question will most often lead us towards the answer, my experience shows that the failure or success of a recruitment process relies, in most cases, on determining the right candidate’s profile. One of the first steps towards this is to determine what function the position we are aiming to fill has in the context of a certain organization. Hence, we initiated a qualitative research project to better outline the profile and function an HR Business Partner should have within an organization. The study was performed using a sample of 37 participants - approx. 60% of which were HR Directors or Managers and 40% HR Business Partners in multinational companies.
When asked “Do organizations need HR Business Partners?” 100% of the study’s participants responded “Yes”. Roughly 70% added that in smaller organizations the function of HR Business Partners is performed by the HR Manager.
HR departments see the role of HR Business Partners as performing a strategic role, one that works to find HR solutions that helps organizations grow and achieve business goals.
Floriana Enescu, Partner
Romania
In cooperation with the renowned research institute Statista, FOCUS has identified the best personnel service providers in Germany.
Matthias Zühlke, a Partner in our Hamburg office said, "We are very pleased with this award and would like to thank our clients for the trusting cooperation! It is the result of our focus on quality in personnel selection and at the same time our ambition to continue to improve in the coming year".
The study was based on a list of around 3,000 personnel service providers. Subsequently, HR managers and job seekers were interviewed.
In order to make it into focus' top personnel service provider list, Friisberg Germany had to achieve a minimum number of mentions and recommendations as well as an above-average overall grade across all evaluation dimensions.
Katja Wünschel is to pull the strings as CEO Onshore Wind and Solar Europe & Australia and she spoke with Thorsten Marquardt, Associate Partner at Friisberg, Germany, about the importance of communication in team leadership and about her personal motivation: "We want to realise every renewable energy project in Germany that is possible."
Wünschel: It puts the focus on the sun, and I think that's good. Photovoltaics play a major role in making the energy transition a success. Sun is just as important as wind and is one of our biggest growth areas. So the title reflects my focus quite well. However, the energy transformation will only work if we are successful as a team - within the company, in business, politics and society. Everyone has to work together to tackle the huge task that lies ahead of us. RWE is ready to make its contribution. We want to realise every renewable energy project in Germany that is possible.
Wünschel: First of all, we cover everything we need for the implementation of onshore and offshore, solar and battery storage. What is innovative is that we are always looking at new technologies. At the moment, for example, we are looking at floating PV - floating solar systems. We have just connected our first pilot project in the Netherlands. Or Agri-PV - a concept for the dual use of agricultural land. There are initial development fields in Germany, France and Italy. Thanks to our engineering and technology expertise, which we have built up over decades, we can test new technologies ourselves. I find Agri-PV very exciting, but we are still in an early phase. We are testing three different application areas in three countries and can check them against each other thoroughly. Where does what work best and what do we learn from it? This way we can derive the right starting point if we want to take it to a larger scale. Besides technological development, we also look at incremental development. What's new in leaves or foundations. Because of course that is also part of it.
Wünschel: I am extremely passionate or energetic. In addition, I like to work with a team. That's the only way we can be successful. I love the "go to gemba" - being on the construction site. I combine this reality check outside with the business and its demands inside. Working in the renewable sector is just crazy fun. You know very quickly where you stand with me.
Wünschel: I would talk less about hurdles and more about what has worked and what has not. It is important to always have clear goals - not a one-way street, but a kind of option space. You also have to communicate this. No one can read minds. Only if you communicate goals and plans, others can work with them. And of course a high level of commitment: you should go the extra mile. One thing I also always tell my mentees, and which I also experienced myself once: If you have a supervisor who doesn't share your development perspective and it's not foreseeable that he will share it, then you should leave. I experienced this once at the beginning of my professional development. It is often better to take the initiative yourself.
Wünschel: It is important to me that the job is fun and that I can create something. That comes together perfectly now. I have fun and can design and implement a lot. That is a luxury in this job, that I can create added value. We are actively contributing to the energy transition in Germany. By 2030, we will invest up to 15 billion euros in our green core business in this country alone.
Wünschel: I'm not the type to quit - I'm more the type to close a chapter and open a new one. Rather, the more difficult and tricky it gets, the more incentive I have to solve and tackle the issue.
Wünschel: My family and my team give me energy. When I see a problem, I exchange ideas with colleagues. And when I need to recharge my batteries, I spend time with my family and friends. I'm not the type to go for a walk alone in the forest.
Wünschel: It's a mix of different methods and approaches. I have learned a lot from Operational Excellence. Others also call it the New Way of Working. Just like good communication, which for me is a key to success. With each further stage of development, I became more aware of how important good communication is. In the sense of listening, that "go to gemba", always asking for opinions and feedback and entering into a dialogue. I communicate our goals and expectations consistently. And I always have an open office door for questions from the team.
Wünschel: At RWE in 2021, we looked at the renewables business together across all technologies and country borders. The growth potential is huge, but we also have to take into account the differences in technologies and countries. This is how the division into different business areas came about: on the one hand, offshore with its huge and very complex projects, and on the other hand, onshore wind, solar and battery storage - in the USA, Chile and Mexico as well as in Europe and Australia. This division makes sense, because in Europe we have a lot of projects that, with an average of 20 to 25 MW, are much smaller than those in the USA. This requires different processes, ways of working and a different mindset. Thanks to our more than 20 years of experience in developing, building and operating renewable plants, we have an excellent position in Europe and Australia. We use this and set up our teams country-specifically and very locally. Our goal is clear: we are setting the pace for expansion.
Wünschel: You can't communicate too little. You have to focus strongly on the team and what is happening there. At the same time, you must not lose sight of your goals.
Wünschel: I have always said in the past that we have to turbo-charge. It is a Herculean task that we have before us in Germany and in Europe. We can only achieve decarbonisation or the energy transition together. Economy, politics and society must pull together. With the Easter Package, the government is continuing what it announced in the coalition agreement. Even if there is still a need for adjustments, it is a step in the right direction. Now it is a matter of using the momentum to achieve the goal of an independent and green energy supply.
(Image: Andre Laaks/RWE AG)
Thorsten Marquardt, Associate Partner, Germany
As part of the series "Shapers of the Energy World 4.0" for energate.
We are delighted to welcome Natasha to Friisberg & Partners International.
She joins us as a Senior Associate with an impressive background in Executive Search and Management Consulting.
With 17 years’ experience, Natasha has carved a formidable reputation of outstanding service delivery and excellence with her clients. She is a passionate Head-Hunter who enjoys imparting specialised knowledge and headhunting skills to fellow colleagues and new employees. Natasha is extremely adept at sourcing, attracting and placing hard to find skills specifically, but not limited to, Financial Services.
Zoltan Petho, Chair of Friisberg, said, "Natasha has extensive experience in Executive Search, and the strength of her client relationships, combined with her people-focused skills means that she is a valued addition to our team."
In her spare time, Natasha enjoys all sorts of indoor and outdoor activities and also loves cats - especially her beloved pet Katniss.
She is delighted to be joining Friisberg, South Africa and is looking forward to working closely with the firm’s clients and Partners.
With 350 delegates from 50 countries meeting in Edinburgh, Scotland to consider and discuss developments in foreign direct investment, Friisberg was honoured to contribute.
Lorri Lowe, our UK Managing Partner, was invited to moderate the keynote panel discussion of the conference on Workforce Development & Global Competition for Talent. Her panel comprised experts from Lockheed Martin, IBM, Silicon Valley and and Auticon, a neurodiversity international social enterprise.
Andrew Guy, another UK Partner, was a panellist on the subject of Healthcare Infrastructure and Health Tech.
It was evident that the overriding consideration for investment promotion agencies throughout the world is the location availability and access to talent. Friisberg's representatives fielded numerous questions from the forum which was a cross section of the FDI community responsible for over $1.56trillion of cross border investment worldwide every year.
With over 45 years of as one of the preeminent international search firms, Friisberg is ideally placed to inform and support major investment with clients ranging from Fortune 500s to innovative tech start ups and scale ups.
In addition to mapping the personal, managerial and professional characteristics of candidates throughout the Search process, we can often be asked:
Recent scientific studies suggest that leadership is 30% genetic and 70% learned. These findings propose that leaders are made, not born. The conclusion of such studies is that both hold true: a person can be born with natural leadership abilities, and someone can learn how to be a good leader at work.
Are theory and practice the same? In reality, they are not. So why is it important, how does it work, which roles require which type of leadership and what is the added value in assessing an existing management team?
Driving a RV bus on a F1 circuit is as inefficient as going on a 3 week-long camping road trip with your family in a v16 GT Roadster. Choosing the right vehicle is essential and can determine your result in the race. The analogy applies when choosing between natural or learned leadership.
As I discussed the replacement of the CEO with one of my clients, the owner stated, “You know us, our values, our business. We simply want the best from the market. We want a Natural Born Leader.”.
I know my client well enough to have a clear picture of his autocratic view of leadership and weariness of critical questions about the role.
I’ve seen so many owners and C level managers make disastrous decisions - and all of them because there was not a single person on their team that dared question their strategy.
In my view, we must build the kind of relationship with our clients where we can have the courage to oppugn and articulate our opinion.
We must never be afraid to challenge our clients honestly and openly.
Bence Berkó
Senior Consultant, Budapest
On April 28-30th in Madrid, Partners convened for Friisberg's 116th Global Conference.
This conference had a particular focus on "Energy and Infrastructure" which involved dynamic presentations and discussions that addressed the future of the sector.
Our guest speakers, Rosa Mª Sanz García, Andreas Nauen, Florian Klein and Alberto Martín Rivals led a discussion on how the world of Energy has changed significantly during the last one to two decades including the “5-D” set of trends:
These already appear as the new normal in the objectives of the Executive levels in regional as well as global energy organizations.
It was especially useful to hear from a client in renewables, with operations in dozens of countries around the world, and discuss strategies for securing the specialist leadership talent they need.
We understand that today's shifting business climate commands constant growth and innovation. To face all the challenges, we must encourage our clients to INNOVATE and for this, the most important ingredient is PEOPLE.
Whilst the conference itself gave us the opportunity to extend our knowledge, it is always a great pleasure to meet with colleagues and friends from different countries.
When Jorgen Friisberg established our firm in 1977, he set the standard for a profession that always seeks to discover that rare talent - talent capable of launching businesses to new heights; talent that conditions future leaders for high endurance decision making, and talent to activate organizations to accelerate ahead of the competition.
We would like to thank everyone who attended our conference, and for our Spanish office who organised such a great event.
If you decide to recruit Board members on your own instead of turning to a professional executive firm, it will result in lost opportunities and lower turnover.
Furthermore, it is not enough simply to elect Board members and a Chair, based solely on their professional competences. It is often overlooked, but far more important, can be the personal competencies that the headhunter puts into sharp focus.
An analysis from the Centre for Corporate Governance at Copenhagen Business School indicates that companies can increase revenue by between 25-40% by having a diverse and professional Board. However, about half of the Boards in Denmark are occupied by family members - and that is an issue. The human nature of the owners is governed by the power of habit and the aspect that it is difficult to replace oneself or a family member. That is why we see Boards that are characterized by:
In recent years, we, Friisberg & Partners International Denmark, have experienced a greater interest from companies, who acknowledged that a professional Board can be a competent and strategic tool to increase the growth and development of a firm. The increased interest is supported, among others, by external advisors such as EY, who through their workshops and dialogues assure the owners about the advantages of having non-familial members on the Board.
When an owner has decided to strengthen the Board or when a current Board member quits, we are contacted to ensure the circle of potential candidates becomes wider and more diverse. The owner has often given some consideration to which professional competencies the company should have replaced in the Board of Directors. Typically, these competencies reflect the stand of the current situation of the company and partly the qualities and competencies the outgoing Board member possessed, and which are now to be replaced.
Having the Board’s professional competencies described is one of the prerequisites for any successful Board recruitment. The Board’s competence descriptions contribute positively to an overview of which competencies the Board possesses and which are desired in the future. However, this alone is not enough to achieve the successful recruitment of a new Chair or a new Board member. There are many different perceptions of what it takes for a Board to create value and therefore it is important to clarify what kind of value creation is needed – and in addition to this, to understand the human side of Board work.
We are of the opinion that effective Board work takes place in the interaction between different people. It is simply not just the interaction in the Boardroom that is significant. The dialogue with management, employees, local business partners, authorities, costumers, and suppliers etc. further contributes to the positive dialogue and the value creation. So, one is the professional skills such as financial literacy – another is the personal competencies which are most often overruled in the recruitment for a new Board member.
We work with six key competencies that the Board Chair or member must have to create value. Often, a Chair of the Board is elected from the existing Board, therefore the Chair's competencies are advantageous for all members of the Board.
The prerequisite for a good working relationship requires that one can speak the language and appreciate the concerns of management that every CEO faces. Moreover, having a sharp business judgement, deep understanding of the company’s strategy, how it operates and the human issues.
Many members are very adamant in their opinions, and it requires a special competence to be able to listen, understand and read between the lines when other members argue their positions. In addition, to be able to listen to, understand and support a CEO when the person expresses a reservation towards the Board’s decisions.
We have seen Boards where there are many strong personalities = alpha males/females (it can be both men and women), who are used to being top manager and thereby take their “director” behaviour into the boardroom. It inhibits the good, constructive, and idea-generating dialogue. Therefore, it is an important competence to hold back and to support that everyone around the table has their say.
It is incredibly important to have the ability to establish relationships and to be able to work with the DNA that the specific Board and management have. It should be easy and safe for the CEO to approach the Chair of the Board and have a confidential conversation.
The candidates of the Board of Directors must be in a place in life where they are in balance. That is where they have or have been successful in their careers and where they have no need to become No.1 or feel that they have yet to achieve a top position - that is, not dreaming of taking over the CEO’s office or longing for operational control. It is a high sense of self-worth, a “commitment” for the good of the company, without a trace of a personal agenda, which is something we especially ask about during the recruitment.
It is necessary to uncover how much time the Board member is ready to spend on Board work. It is far from certain that it is “merely” four meetings a year. There can easily be situations where the meeting frequency will be much greater, and you must be ready to spend the necessary time between meetings. Emergency situations can always arise where a Chair of the Board or the entire Board of Directors must step in at short notice. It can be crisis situations, and in such times, it is the personal perseverance and drive to overcome a crisis that is essential. All things considered, it is especially the ability to confront these stressful situations and to avoid the organization becoming paralyzed, if they occur, that is central.
Susanne Becker Mikkelsen,
Partner Denmark
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