In The C-Suite with Alexander Montchovski

22 April 2026

This week, in our interview series ‘In the C-Suite’, Nevena Nikolova, from our office in Sofia, talks with Alexander Montchovski, Interim Executive Director at UNICEF, about his career in Interim Management.

Could you please tell us about you and your career path so far?

If I look at my career honestly, it never followed a traditional corporate ladder. What it did follow is a pattern: I was always invited into situations where something wasn’t working as it should and where change had to happen fast.

I helped scale a fashion e-commerce business across 15 countries to €50M. I built and led global teams at Amazon Advertising serving three continents. I took over a 350-person omni-channel organization as General Manager and later transformed it digitally across 21 markets as Chief Digital Officer. I led global brand marketing for Notino across 28 countries with double-digit growth and I built my own businesses in Canada and Europe.

Today, I serve as Interim Executive Director at UNICEF Slovakia during a leadership transition.

Although I have worked in different industries, there is the same reason I was there: to bring clarity, structure, performance, and calm into complexity. Only later did I realize that this is exactly what interim management is.


How would you explain interim management in simple terms and how does it differ from traditional consulting or permanent executive roles?

A consultant observes and recommends whereas a permanent executive plans for the long term whereas an interim executive walks into the room and starts fixing things on Monday morning.

Interim management is about immediate accountability. You don’t have the luxury of long onboarding, politics, or observation, instead you enter, you understand very fast, and you act.

You are there for outcomes, not for presentations.


What typically triggers a company to bring in an interim executive, and what kinds of challenges are you most often asked to solve?

Interestingly, companies rarely say: “We need an interim manager.” They say:

  • “We are growing but everything feels chaotic.”
  • “People are working hard but results are unclear.”
  • “Departments don’t talk to each other.”
  • “We know we need digital change but don’t know where to start.”
  • “There is a leadership gap and things are slowing down.”

What they actually need is someone who can step in, see the full picture quickly, and create order without drama. That is where I am usually called.


From your international experience, what measurable value can an interim manager deliver within the first 3 - 6 months?

The first visible change is not strategy, it is clarity.

Within months you see:

  • dashboards instead of assumptions
  • ownership instead of confusion
  • faster decisions instead of endless meetings
  • aligned teams instead of silos
  • financial leaks being closed
  • people knowing exactly what matters

At Studio Moderna this translated into profitability improvements. At UNICEF Slovakia it translated into operational stability and performance focus before any big plans.

Interim impact is visible very quickly because it removes noise.


How do you quickly gain trust and authority in organizations where you are “temporary,” especially across different cultures and countries?

Because I am temporary, I don’t threaten anyone’s position. I am not part of internal history, I am there to make everyone’s work easier and clearer.

I listen intensely, identify patterns fast, and solve practical problems that teams feel immediately.

Trust is built when people realize: “This person is here to help us perform better, not to judge us£ and that works in every country.


In markets where interim management is still emerging, what misconceptions do you encounter most often and how would you address them?

The biggest misconception is that interim is “expensive consulting”. In reality, interim management is often the cheapest way to stop months of inefficiency, wrong decisions, and slow progress.

Another misconception is that “temporary” means low commitment. In fact, interim executives are often more committed because they are measured purely by results, not tenure.


Looking at the Bulgarian business environment today, where do you see the strongest opportunities for interim management to create impact?

I see huge potential in:

  • family businesses moving into professional management
  • companies growing faster than their structure allows
  • organizations struggling with digital transformation
  • NGOs and public organizations needing operational modernization
  • businesses expanding internationally without internal readiness

These are environments where experience and speed matter more than hierarchy.


Any recommendations for the companies that are going to use an interim manager for the first time? And your advice for senior professionals that are considering starting an interim management career?

For companies: Give the interim executive access, authority, and a clear mandate. The value comes from action, not observation.

For senior professionals: Interim management is not for those who want comfort. It is for those who enjoy walking into complexity, making sense of it quickly, and leaving the organization stronger than they found it.


What Interim Management really provides

Interim management provides something organizations rarely have during critical moments:

Clarity without politics, speed without chaos, and results without excuses.

What is the biggest mistake organizations make when they face chaos or underperformance before considering interim leadership?

The biggest mistake is trying to solve structural problems with motivational solutions. Organizations often invest in workshops, strategy decks, or team-building while the real issue is lack of clarity, accountability, and ownership.

Studies from interim management associations across Europe show that over 60% of interim assignments are triggered by organizational inefficiency, unclear responsibilities, and lack of performance structure, not lack of strategy.

Interim leadership addresses structure first. Once structure is in place, performance and morale naturally improve.


How do you diagnose what is wrong in an organization so quickly after entering it?

Experienced interim executives rely on pattern recognition. Within days, you can assess:

  • whether KPIs exist and are actively used
  • how decisions are made and how long they take
  • whether meetings produce actions or discussions
  • if teams understand priorities

Research shows that high-performing organizations spend 30 - 40% less time in internal coordination because roles and reporting are clear. That difference becomes visible very quickly when you enter an organization.


What role does digital transformation play in most interim assignments you have taken on?

Digital transformation is often misunderstood as technology implementation. In reality, it is about transparency and visibility.

Dashboards, reporting tools, CRM systems, and data analytics create something powerful: accountability based on facts.

In my experience at Studio Moderna, Notino, and UNICEF, introducing data visibility led to faster decisions and measurable performance improvements. Organizations that use real-time data in decision-making improve operational efficiency by 20 - 25% on average, according to McKinsey research.

Digital clarity removes assumptions.


How do teams typically react to an interim executive when you first arrive, and how does that change over time?

Initially, there is caution because people don’t know whether change will create more pressure. Very quickly, when they see simplification, clarity, and removal of unnecessary complexity, the reaction shifts to relief. In fact, surveys in companies that used interim executives show that over 70% of employees report improved clarity in roles and priorities within the first 3 months.

Most teams are not resistant to change, they are resistant to chaos.


What personal qualities are essential to succeed as an interim executive?

You need to be comfortable with uncertainty and capable of making decisions quickly with incomplete information.

You need strong pattern recognition so you can see in days what others see in months and you must be emotionally neutral. Interim executives are effective because they are not attached to internal politics or positions.

This neutrality is often cited as one of the top 3 reasons companies choose interim leaders over internal promotions.


How do you know when your interim mission in an organization is successfully completed?

When the organization no longer depends on you.

When reporting works without reminders, when teams make decisions confidently and when structure holds on its own.

Industry data shows that successful interim assignments typically last 6 - 9 months, and their success is measured by how sustainable the improvements remain after departure.

The goal is to build a system that works without the person.


Why do you personally enjoy interim management compared to traditional long-term executive roles?

Because the impact is visible and measurable very quickly.

Interim executives are often brought in during periods where organizations lose months or even years due to inefficiency. Bringing clarity, structure, and performance in a short period is extremely rewarding.

Research across Europe shows that over 75% of companies that used interim executives report measurable financial or operational improvement within the first 6 months.

You enter complexity, create clarity, and leave the organization stronger than before.

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