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In a society where we are constantly told that everything is uncertain and volatile, where companies are transforming and acquiring more agile and digital management models, where unicorn companies dominate, where there is a lack of raw materials, of scenery, of leadership, where we compete with global talent (GIG economy), where projects without purpose no longer make us fall in love, and data is the DNA of any profession…
While we run as if we are ants living the present and not thinking too much about the cold winter, we are lucky enough that there are some cicadas who are doing their best to bring up real and lasting solutions that solve the long term while being very adaptable to the short term. These cicadas have a major purpose – more than us or even our companies’ – they are interested in adding, helping transforming and improving our society, and above all they want to provide the necessary tools to students and professionals to be self-employed and have employability (sustained over time) in a global market.
There are many professionals, vocationally or “by chance,” working in educational projects, increasingly demanding more competition, more demand for a complex user experience to find hybrid or digital models – and thanks to these new figures that appear in the educational environment (along with the value that their teaching and research team have always had in these institutions), good practices from the professional world are being implemented and a real disruption is being generated when it comes to learning.
The education sector has finally got its act together. A sector (by some) poorly defined as the 3rd sector, slow, regulated and obsolete, a generator of ideas, applied research, thinkers and value. A sector that the smartest have identified as one of the engines of change, profitable in real transformation, with incredible human capital, technology and pedagogical models capable of making everyone learn and understand.
Given the evidence that there is a greater need to renew knowledge throughout professional life – Working Adult – with specialization programs, reskilling training, today there are countless possibilities and we are evolving to the concept of democratization of education, with quality options for all, in terms of content, format, duration and price.
To give this response to the market, organizations have also had to transform themselves and attracting talent in private institutions is one of the essential objectives. Without a good management team it is impossible to carry out this transformation, and above all it is impossible to carry it out on time.
Agile and very executive minds know how to recognize the rhythms of the labour market, the demand for talent, decision-making processes, expansion strategies and above all what they project inside and outside: what the labour market will demand and what a student needs to ensure successful learning.
In addition to this commitment to a more professional human capital, there is a need for technology as a management tool, as a learning channel and model, and as a guarantee of a personalized experience.
This situation is now driven by the entry of investment funds in private educational groups (schools and universities) that are “concentrating” the operation to have a greater offer and are driving a strong accelerator for change.
In this new scenario, the demand for a different-professional-types arise, to lead the operation in the investees, headquarters, or spin offs of these groups – managers with a 360º vision who are responsible for the income, and although they do not have experience in the sector, this allows an objective view.
In this area, the Business Development and Marketing Manager continues to be a sought-after and recognized profile. Private institutions thrive on their enrolment, so the effort to create a brand, attract the best students and be able to generate value innovation and obtain a positive response from the increasingly global market is essential.
B2B business development or Institutional Relations profiles are becoming more and more in demand. There is a need for constant learning as professionals, and companies are key in this mission by offering their employees quality training.
From the academic point of view, the figure of the Dean is essential. An academic and responsible manager with vertical knowledge, being able to value the area of knowledge by promoting research, partnership with companies and international educational institutions. They must ensure that their faculty is at the forefront of innovation because their future student employability is essential, not only to ensure the growth of the institution, but to harness the reputation and prestige of the faculty and therefore of the Institution.