Crises can be beneficial

29 March 2022

Crises: a time of intense difficulty or danger

In times of change much is on the shoulders of leaders. They have to decide with speed and accuracy, adapt boldly, deliver reliably and commit to impact while retaining their energy and health.

Rapid external change should be followed by wise and rapid changes inside the corporation.

Leaders are usually fast in processing available information, determining what is necessary and making decisions thereafter. It is easier if 3-5 priorities are defined which become the basis for decisions, be they financial liquidity, customer care, or keeping all engineers on payroll. Smart compromises are also easier to make if priorities are set.

Great managers get ahead of change

Sometimes it is smart to ask for expertise and seek new inputs. It is also good to decide what not to do and share it with team. New rules of the game should include new modes of action as the old ways sometimes halt progress. Times of big change usually mean stopping and overlooking the big financially bonding plans.

Leaders also tend to keep an eye on all the important functions that may change in quickly- supply chain, transportation and others that may need backup in the near future.

In a crisis there is nothing more important than the team

Effective leaders are acutely aware of their team's distractions and their collective and individual frames of mind so they seek ways of engaging and motivating them when communicating new information and goals.

The best leaders take personal ownership in a crisis

While many factors may not be under their control, they seek to align the team's objectives, develop new performance monitoring indicators and create a culture of accountability.

During a crisis, people will be be overloaded with emotions, and incomplete information will distract resulting in paralysis. It might be good to focus on a few things that matter most and make an scalable framework for quick decision-making.

It is necessary for an effective leader to keep themselves fit both physically and emotionally. Establishing a healthy routine such as mindfulness exercises, short gym sessions, plenty of time outdoors and time with family in the evening are all essential.

Pille Päss
Partner, Estonia

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