Casting for the Lead Roles

2 August 2023

We caught up with Nevena Nikolova, from our office in Sofia, who is a prize-winning film maker and a hugely successful head-hunter. Clearly there are parallels between casting the lead and supporting roles for a film and identifying the best possible hires for a corporate client.

  • How are Directing and Consultancy complementary professions?

Both professions are all about recognizing talent and making the best use of it, making the talent really shine to its fullest potential.  The job of a Head-hunter and Management Consultant helps develop transferable skills like influential communication (capacity to convince and inspire) as well project management capability that are very useful for me as a filmmaker.

On the other hand the Directing boosts my creativity, helps me build out-of-the box solutions and support clients and candidates in finding new perspectives and changing their way of thinking or acting. What I experience is a kind of a cross-pollination between the two professions and I find it very enriching. I discover a certain Work-Art balance as the one activity is helping me recover from the other and vice-versa.

  • How did you first move into Directing?

My artistic journey started as an actress with stage performances of various fringe shows, but I felt I needed more so the second step was a smooth transition to stage directing and afterwards I jumped into film directing. 

  • What is it about directing films that appeals to you so much?

My mind naturally produces multiple ideas, images, stories, small pieces of the universe, so writing and directing a movie is a way to share my internal world with thousands of people all over the globe. To feel 'seen' from inside, to experience other people`s reactions, to be able to touch so many souls and minds - this is really powerful and exciting; it makes me feel complete and fulfilled.

Movie Directing is great for upgrading my own leadership skills and style. It requires vision, determination and capacity to balance, align and synchronize the ideas and the input of very diverse professionals, who are often quite opinionated, very emotional and expressive - sometimes ego-driven. When you are an aspiring director, you are full of doubts and it is a huge challenge to keep your authenticity and allow yourself to show vulnerability while nurturing the faith in the project among the crew members. What I discovered while film-making is that it is not necessary to have all the answers and the full picture in order to lead the team, it is enough to be just a couple of steps in front of them.

  • You have had lots of success with your films – can you tell me about the awards you have won?

My first movie MORNING won multiple awards for Best Debut, Best Student Short, Best Silent Film, Best Dance (dedicated to Dance) Film, Best choreography in a Short film, Best actor, Best aspiring filmmaker etc. from international festivals in Cannes, Italy, UK, Mexico, Israel, Chile among others.

The second movie ROOFTOP was recognized for Best Dark comedy, Best lead actor, Best young actress, Best female director ect. Couple of months ago the movie won the Best Independent Short Film award in Silk Road Film Festival Cannes.

  • Who are your influences in film and who are your influences in business?

Some of my favourite directors are Yorgos Lanthimos, Christopher Nolan, Lars von Trier, Quentin Tarantino, Pedro Almodovar, Daren Aronofsky, Krzusztof Kieslowski, Jane Campion, Wong Kar-Wai and many others. All of them have inspired my love of cinema but I`m still searching for my very own style as a director.

My business understanding and thinking was influenced by David Ogilvy, Richard Branson, Steve Jobs, Ray Dalio, Patric Lencioni, and Simon Sinek.

  • In the film of your life, who would you like to play you?

Lovely question! For the younger me I would cast Anna Tayor Joy and Juliette Binoche would be my first choice for the middle aged me.

Friisberg

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