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After a subdued September 2021, due to the many lockdowns, this edition was the first encouraging sign of recovery. It presented itself as big and busy:
“The 60th Salone Del Mobile has confirmed that it is a winning formula that cannot be ignored,” said the President of the association Federlegno Arredo Claudio Feltrin, speaking on behalf of a supply chain that brings together 70,000 companies, with 294,000 employees with a turnover of almost 50 billion euros.
On the front of the social media, 13.5 million accounts were reached, with more than 50,000 contents being generated by the community using the official hashtags (#salonedelmobile2022 and #salonedelmobile60th), 600,000 video views, 120,000 interactions with content and 25 million impressions. In the last week alone, the site has recorded 4.8 million page views with an average of 100,000 daily users (69.2% from Italy, 30.8% from abroad), and a 42% increase in new users registered on the platform.
The great interest of the Social Media for the Salone del Mobile comes also from the acknowledgement of the huge efforts of modernization which have been made in these 2 years, not only on the suppliers’ side , but also by the international buyers, and the organizers of the Salone.
This year, the focus on sustainability has made the Salone an international stage for business ideas and technological solutions capable of contributing to the protection of the environment – also in the Furniture Sector. Digitalization has also arrived in the Furniture market, one of the most conservative ones in Italy.
Guglielmo and our team are in contact with the Federlegno Association, planning a further collaboration on a bigger scale. We will keep you updated!