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Milan Italy +39 024 53 75 940 milan@friisberg.com Contact
Donatella Paschina, Associate Partner

Donatella Paschina has a long managerial career in public and private companies and in complex and international sectors.

She has worked for Alitalia (Airlines), Trenitalia (Railways), Ermenegildo Zegna (Luxury Fashion), covering primarily the role of Chief Information Officer.

In addition to the IT function, she has also been responsible for Purchasing, Planning, and Process Design.

Graduating in Economics (Hons) from La Sapienza in Rome, she has always promoted and managed Information Technology / Digital, as a strategic tool to innovate and support business objectives and new operating models.

Her approach to the Digital Transformation goes beyond the Digitization only and is driven by process innovation and organization capabilities across the different corporate functions.

Main areas are Digital Business Transformation, IT Strategy &Planning, Omnichannel Retail &Wholesale  Distribution. Passionate about knowledge transfer, she has been often invited as a lecturer.

 

Sectors:

    • Business Modelling and Process Engineering
    • Digital Business Transformation
    • IT Strategy & Planning
    • Omnichannel Retail  & Wholesale Distribution
    • /eCommerce

Functions:

    • Non-Executive
    • Board
    • Consulting
    • Human Resources
    • Marketing
    • Operations
    • Sales
    • Projects
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