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We Asked Our Partners

How are business leaders planning for the new normal?

Floriana Enescu
Friisberg & Partners Romania


The Coronavirus crisis has accelerated societal and company technological connectivity.

In a study by, Bucharest was revealed as the best city for remote working worldwide and most Romanian leaders are adapting their businesses as much as possible to the ‘new normal’.

Increasing numbers of remote workers (30-40%), which actually translates into reduced costs and better productivity;

Flexible working schedules combined with the hybrid remote/on-site working system;

Increased distance between desks to cope with the social distancing – helped by the increased number of remote employees;

Flexible office space (used in the past by a small number of companies), used by employees which are working both on-site and remote;

Increasing the use of remote collaboration tools;

Redirecting marketing and trade-marketing budgets towards online communication;

Remote engagement programs to maintain the motivation of employees.

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